Selected work / 02

CRUNCH
& Crumb.

02 / 04

A bakery brand and website that feels warm, current and immediately appetizing.

FocusBakery digital experience
ScopeBrand direction / Website / UI
LanguageBurgundy / cream / citrus
Crunch and Crumb campaign with croissant and burgundy background
The idea

Make the screen feel good enough to eat.

The project centers on a user-friendly bakery website designed to showcase artisan products, preserve a sense of family craft and make ordering feel simple.

The system combines rich burgundy with sharp citrus tones, editorial type and generous product imagery. It feels playful enough to have character, but structured enough to work as a real commerce experience.

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